Core Paralegals
Nailing the perfect name is just the start. Like a killer outfit, a well-designed brand does more than look good—it tells your story. By diving into who you are and who your audience is, your brand becomes the thing that makes you unforgettable.
Industry
Law
Location
Vancouver, Canada
Services
Brand Positioning
Brand Design
Web Design
The Project
Core Paralegals came to us with a clear vision: to build a brand that showcases their expertise in legal services while highlighting the trust and reliability they offer clients. Their name, Core, is a clever combination of their focus on Corporate and Real Estate law, along with the owner’s first initial, “R.” They wanted a professional, standout identity that reflects both their core values and their unique approach in a relationship-driven industry.
The TWYST
We kicked things off with a deep-dive discovery session to fully understand Core Paralegals’ mission, values, and audience. With a name as meaningful as Core, we created a brand identity that amplified their strengths—Corporate and Real Estate law—while keeping the personal touch of their founder at its center. The design was modern and professional, balancing approachability with authority.
The Solution
We brought the Core brand to life with a polished visual identity and a seamless, user-friendly website. A key design element was visually highlighting the letter “R” within the logo, adding a storytelling layer that connects back to the owner, making the brand even more personal and engaging.
Every detail—from the sleek logo to the streamlined user experience—was crafted to emphasize their expertise and build client trust from the first glance.
