Fawn + Ink
Just like a brand, getting a cosmetic tattoo is highly personal. The experience requires trust in your artist to understand your vision and execute it flawlessly. But the outcome is worthwhile when the result accentuates and enhances your strengths.
Industry
Cosmetic Tattooing
Location
Vancouver, Canada
Services
Brand Naming
Brand Design
Print Design
Web Design
Style Sheet & Guide
Social Media Kit
The Project
As a new, up-and-coming cosmetic tattoo artist, the owner of Fawn + Ink approached us to help establish the identity and presence of her new business. Given how saturated her industry is, she knew how crucial her brand identity and positioning would be to her success.
Although the act of tattooing itself may seem invasive, Fawn + Ink’s particular style of cosmetic tattooing is soft, delicate, and enhances the natural beauty of her clients.
We were given a completely blank canvas to craft a full brand suite, with the goals of embodying her unique tattooing style, and easing any anxieties a potential client may have when it comes to the procedure.
The TWYST
The brand name, Fawn + Ink, is an intentionally graceful twyst on what’s otherwise a daunting and abrasive practice. Fawns emulate youth, tranquility, and tenderness — which also describes the kind, gentle artist behind Fawn + Ink, and the natural, delicate style of her work.
The Solution
The logo features a wholesome illustration of a fawn, whose eyeliner and eyebrows allude to cosmetic tattooing. The typeface is spirited and the colour palette is soft. Airy photography deepens the sense of serenity. Each element was chosen for its ability to uphold Fawn + Ink’s brand story on its own, empowering her to create content that maintains the brand’s integrity.
The result is a strategically selected suite of brand elements, brand guidelines, a social media toolkit, and website that positions Fawn + Ink as warm, accessible, and refined. It appeals to the everyday woman and evokes a sense of beauty, ease, and reassurance.
Since launching, Fawn + Ink has been happily serving a steady stream of clients. Her success proves a gap in the market and the tactfulness of her positioning. She now helps the everyday person — women, men, and grandmothers alike — feel comfortable and confident in their skin.
