Kitcho
Kitcho Izakaya has offered an unparalleled dining experience rooted in the traditions of Japanese cuisine. However, the brand’s visual identity and storytelling no longer reflected the elegance, precision, and artistry embodied in its culinary offerings. The team sought to elevate their presence, aligning their brand with the refined sophistication that guests expect from a high-end Japanese restaurant.
Industry
Food & Entertainment
Location
Richmond, Canada
Services
Brand Positioning
Brand Design
Print Design
The Project
The ethos of Kitcho Izakaya goes beyond food; it is a celebration of Japanese culture, a balance of simplicity and depth, and a commitment to creating an atmosphere of serenity. This vision needed a brand identity to match—a harmonious blend of organic shapes, neutral colors, and refined design that pays homage to tradition while embracing modern sensibilities.
The TWYST
Kitcho Izakaya’s refreshed identity draws inspiration from the organic flow of Japanese calligraphy and the quiet beauty of nature. The new brandmark, an abstract interpretation of traditional Japanese characters, flows effortlessly like ink on parchment, grounding the identity in heritage. The soft neutral color palette mirrors the calming tones of natural materials, such as stone, wood, and ceramics, often found in Japanese interiors.
The Solution
We crafted a brand experience that seamlessly integrates visual and verbal elements, creating a cohesive narrative for Kitcho Izakaya. The logo design features Asian characters in an elegant, minimalist style, reinforcing the authenticity of the brand while maintaining a sense of modernity. Custom illustrations inspired by traditional Japanese art further enrich the storytelling, adding depth and texture. The result is an identity that feels timeless yet contemporary, sophisticated yet approachable. Kitcho Izakaya now stands as a refined sanctuary, inviting guests to immerse themselves in an elevated dining experience that honors the essence of Japanese tradition while embracing modern elegance.
