macushlaw
Ensuring your assets feel fresh can be challenging when you have an established brand. How do you make it look like you haven’t recycled the same layout over and over again? The answer? Intentional microevolutions to your visual identity.
Industry
Law
Location
Canada
Services
Brand Development
Creative Solutions
Print Design
Production Design
The Challenge
The law industry is rooted in tradition, but macushlaw prides itself in its modern, forward-thinking practices. Where other lawyers seem to squeeze every dollar out of the clients who can afford them, macushlaw is committed to affordability, approachability, and meaningfully contributing to their community.
In other words, macushlaw thinks differently. And that philosophy applies to the way they leverage their brand, too. macushlaw came to us with a strong, existing brand identity — but with no bandwidth to uphold it on a daily basis.
Beyond trusting us with their ongoing creative needs, macushlaw looks to us to thoughtfully evolve their brand ever so slightly with each deliverable. Their openness and our creative solutions result in a brand that’s always relevant to its landscape — just like their firm.
The TWYST
macushlaw already had an intentional brand story and suite when we came onboard. Our TWYST is to apply and evolve their brand standards. We accomplish this by manipulating different elements of their brand and introducing new graphics and applications, ensuring no visual goes stale.
The Solution
Often, the macushlaw team comes to us with a creative problem, not knowing what they’re looking for — but fully trusting us to help pave the way forward. For example: How do we showcase key performance indicators in a way that doesn’t put you to sleep?
Over the years, we’ve helped Macushlaw with a handful of creative solutions, ranging from a custom Zoom background to maintain their brand and professionalism during client meetings, to annual report infographics that keep key stakeholders engaged. We accomplish this by meticulously applying the personality of their existing logo, typography, and colours to new materials.
As their remote design department, we marry our calculated creativity with our intimate knowledge of the Macushlaw brand to find the right solution to each challenge. Not only are we evolving their brand, but we’re exploring and maximizing the potential that already lives within it.
