With a strong sense of who they are and a solid brand foundation, the Macushlaw team tasked us to produce material to further their brand outreach. They required a hands-on team that could introduce a new sense of identity while maintaining their visual language.

While maintaining key elements of the brand, we introduced a new sense of energy and quirkiness by reimagining the usage of the elements. Along with a focus on balance and white space – shapes, colors and typography were used with heightened emphasis.