MVMT Lab
Rooted in science and fueled by functional fitness, the aim was clear: craft a brand as bold and dynamic as MVMT Lab’s approach to wellness—one that bridges expert care with the energy of today’s wellness-driven crowd.
Industry
Health & Wellness
Location
Vancouver, Canada
Services
Brand Positioning
Brand Design
Apparel Design
The Project
MVMT Lab has established itself as a leader in movement and recovery therapy, driven by a team of experts specializing in personalized care and holistic well-being. However, their visual identity and messaging didn’t fully capture their dynamic approach or the level of expertise they bring to their clients. They needed a fresh, clear brand direction that would communicate their unique vision and align with their forward-thinking methodology.
The TWYST
Our approach was rooted in understanding MVMT Lab’s unique edge—a synergy of precision care and progressive wellness strategies. By reimagining their visual identity and honing in on their messaging, we brought to life a brand that not only represents their technical expertise but also the welcoming, empowering space they’ve created for their clients. With cohesive branding across digital and physical touchpoints, MVMT Lab’s new look and voice embody a modern, movement-focused approach that speaks to their target market.
The Solution
We developed a refreshed identity that reflects MVMT Lab’s mission of innovative movement therapy and personalized client journeys. The rebranding included a streamlined logo, modern color palette, and engaging imagery that aligns with their core values of wellness, resilience, and expert care. The new website design and visual assets bring clarity and accessibility to their offerings, allowing clients to intuitively connect with the range of services and expertise at MVMT Lab.
