Outside The Frame
Inspired by the art of storytelling and the untold narratives of our time, “Outside The Frame” aims to create a brand that captures the essence of filmmaking. How do you build a brand that shines as brightly in a tiny thumbnail as it does on the big screen?
Industry
Film & Entertainment
Location
Vancouver, Canada
Services
Brand Positioning
Brand Design
Creative Solutions
The Project
Outside The Frame is not just a film; it’s an invitation to journey into the depths of human experience. As it gears up for its debut on popular streaming platforms, this innovative project seeks to spotlight the poignant narratives that often slip through the cracks. With a blend of gripping storytelling and breathtaking visuals, we aim to captivate audiences and challenge them to see the world from fresh perspectives. Get ready to experience a cinematic exploration that’s as rich in emotion as it is in artistry—where every scene unfolds a new layer of insight.
The TWYST
We don’t just craft designs; we weave visual stories that resonate. For “Outside The Frame,” our team developed a brand identity that reflects the film’s core mission: to illuminate the unseen. Our logo is a striking representation of this concept, featuring offset shadows that symbolize the multifaceted nature of storytelling—each shadow hinting at a story waiting to be discovered. And let’s not forget the playful inclusion of a red record light, a cheeky nod to the cinematic journey we’re embarking on, ensuring viewers know they’re in for a captivating experience. These design elements do more than just catch the eye; they ignite curiosity and forge a connection with the audience, enticing them to delve deeper into the film’s themes.
The Solution
Our branding strategy for “Outside The Frame” is rooted in the philosophy that less is often more. By embracing a minimalist aesthetic, we allow the storytelling to take center stage. Each design decision is intentional, contributing to a visual narrative that mirrors the film’s core message. The simplicity of our design ensures that every detail—whether it’s the logo, the color palette, or the typography—works harmoniously to enhance the viewer’s journey. This approach not only amplifies the film’s emotional resonance but also invites audiences to engage actively with the story, reminding them that sometimes, the most powerful tales are those that exist just beyond our line of sight.
