Parc Riviera
There’s nothing more tragic than a lost Amazon package or your Ubereats arriving lukewarm on a tired Thursday evening. But what if all these deliveries could be rescued by just a bit of design thinking?
Industry
Residential
Location
Richmond, Canada
Services
Creative Solutions
Graphic Design
The Project
Life at Parc Riveria is elevated. Its apartment suites and townhouse complexes are just steps away from a waterfront trail painted with picturesque mountain views, and residents enjoy simple luxuries like a greenspace, swimming pool, and fitness centre.
But what wasn’t ideal was navigating around its buildings. It was like guessing your way through a maze. The original signage simply listed addresses, unit numbers, and arrows pointing in multiple directions, causing chaos for visitors.
We offered to reimagine and redesign the signage, knowing the dramatic impact creative solutions and thoughtful design can have. Our mission was to improve the quality of life at Parc Riveria and save people from headaches, wasted time, misdelivered packages, and unsavoury, cold meals.
The TWYST
Rather than relying on the building numbers to direct visitors to their intended destination, we wanted to instill intuition into the refreshed signage. Our twyst was a contextual map that immediately establishes where you are, what building you’re looking for, and how to get there — eliminating the possibility of getting lost.
The Solution
Though cliché, a “You Are Here” label helps visitors effortlessly establish their positioning. The map also uses the Fraser River, community greenspaces, commercial buildings, and main roads to contextualize where you’ve come from and where you’re heading.
One building also has atypical, disorienting numbering conventions, where higher-level units are numbered non-sequentially. By listing which units are on each level, we’ve saved people from trekking up every staircase, hoping to stumble upon their destination.
Finding your way through Parc Riveria is now effortless. Residents have reported that wanderers are now rare. Guests now arrive at games night right on time. Packages show up on the right doorstep. And most importantly, late-night cravings are delivered hot!
