Tether
As the final act of a multistage development, how do you design a brand that fits in but still takes center stage? It’s all about blending with style—seamlessly matching the existing visuals while making just enough noise to get noticed.
Industry
Real Estate Development
Location
Surrey, Canada
Services
Brand Naming
Brand Positioning
Brand Design
Copywriting
Print Design
The Project
Tether at King George Hub needed a branding approach that went beyond promoting just another rental space in Downtown Surrey. They wanted to highlight a unique living experience where community and connection were at the forefront. The goal was to create an environment that fosters a sense of home and belonging from the moment tenants walk through the door. This branding challenge wasn’t just about showcasing amenities, but about communicating a lifestyle—one that embodies an effortless sense of welcome and connection.
The TWYST
Our team stepped in to craft a brand narrative that captured Tether’s vision. We dove deep into understanding the essence of Tether and King George Hub, ensuring that the message felt authentic to their mission of community, connection, and organic interactions. Drawing on our extensive experience with community-centric brands, we refined their tone of voice to be both free-spirited and grounded, mirroring the ethos of Tether’s day-to-day life. We curated messaging and visuals that highlighted not just the convenience of the location, but the vibrant, interconnected life that awaits tenants.
The Solution
Through a collaborative process, we delivered a full suite of branding materials that aligned with Tether’s vision. From an inviting tagline—“Welcome is a Way of Life”—to storytelling that conveyed the warmth of community living, every element reflected Tether’s promise of effortless connection. The result was a cohesive brand experience, where tenants could immediately feel at home, not just by signing a lease, but by embracing the culture of belonging Tether fosters. The website, marketing collateral, and digital assets all worked together to reinforce Tether’s purpose—helping residents feel more than tethered, but truly at home.
