Vehicle Wraps
What do an old ambulance, a Mazda 3, and a Ferrari have in common? They’re all unique canvases to promote your brand! Whether you’re looking for a vehicle wrap for an event or to boost brand recognition, we have the vision and know-how to design for highly intricate surfaces and spaces.
Industry
Automotive
Location
Vancouver, Canada
Services
Creative Solutions
Graphic Design
Brand
The Challenge
We believe vehicle wraps should be designed in harmony with its distinct canvas. If the car’s silhouette flows upward, so should its design. If its body contours, the visual should mirror the movement. Being said, there are no limitations to what’s possible!
On the extreme side of the spectrum, the most complex vehicle we’ve worked with is a Widebody Ferrari 488. Our client came to us with a bold vision and clear concept images to direct our process. Their goal was to make a splash on social media; ours was to leverage the canvas creatively.
As a highly three-dimensional supercar, we first spent days understanding its intricacies. The Ferrari has a multitude of unique angles and converging lines, so we soaked in every curve and crevice to ensure our design would cover every surface and naturally flow with each contour.
The TWYST
Even the most delicately designed vehicle wraps tend to slap on sponsor logos as an afterthought. However, we design purposefully, so our twyst was integrating the logos without interrupting the foundational design. We achieved that by playing into the high-contrast design and overlaying drop shadows behind each logo.
The Solution
The Ferrari’s design strikes the right balance between intricate and intentional. We used its various surfaces and linework to our advantage, coming together as one fluid work of art. We achieved our goals, and so did our client — the design bolstered their brand.
Designing a vehicle wrap well isn’t just about being on-brand or achieving your vision. Because every vehicle has a unique body, it requires laser-like precision, attention to care, and astute spatial visualization.
Thankfully, those are our strengths! Once you’re happy with your mockups, we’ll prepare your design for your printer by placing the artwork atop your vehicle’s blueprint — ensuring a seamless installation, and revving up your brand awareness.
