by Jeremy | Jun 25, 2025 | Blog
With the NBA season wrapping up, we take a look at two iconic teams whose brand stands out amongst the rest: the Los Angeles Lakers and the Golden State Warriors. Every NBA team carries an aura—and that aura is their brand. When you think of the Lakers, you feel the...
by Jeremy | Jun 24, 2025 | Blog
For decades, law firm names followed a familiar formula: partner surnames, listed in order, with an ampersand and a string of letters like LLP. It was a clear signal of experience, professionalism, and legacy—and for many, it still carries weight. That structure built...
