The Art of Branding in Sports

The Art of Branding in Sports

With the NBA season wrapping up, we take a look at two iconic teams whose brand stands out amongst the rest: the Los Angeles Lakers and the Golden State Warriors. Every NBA team carries an aura—and that aura is their brand. When you think of the Lakers, you feel the...
Beyond the Ampersand

Beyond the Ampersand

For decades, law firm names followed a familiar formula: partner surnames, listed in order, with an ampersand and a string of letters like LLP. It was a clear signal of experience, professionalism, and legacy—and for many, it still carries weight. That structure built...
The Relentless Visual Identity of Severance

The Relentless Visual Identity of Severance

Few shows commit to their visual identity as relentlessly as Severance. Every single design choice—every hallway, every desk, every font—reinforces the same eerie, disconnected world. There’s no moment where the aesthetic slips, no crack in the illusion. Instead,...