The Art of Branding in Sports

The Art of Branding in Sports

With the NBA Playoffs just around the corner, the spotlight isn’t just on the athletes—it’s also on the brands they represent. And when it comes to iconic NBA teams, few brands stand out quite like the Los Angeles Lakers and the Golden State Warriors. While both teams...
The Relentless Visual Identity of Severance

The Relentless Visual Identity of Severance

Few shows commit to their visual identity as relentlessly as Severance. Every single design choice—every hallway, every desk, every font—reinforces the same eerie, disconnected world. There’s no moment where the aesthetic slips, no crack in the illusion. Instead,...